![]() NHS had a surplus of fiberglass lying around and barely any customers, so they decided to use the stocked materials to fulfill the order. In the beginning, their surfboard brand business was struggling to stay afloat because the margins were low.īut all of a sudden, a friend from a Hawaiian company challenged NHS to make 500 skateboards. The acronym NHS comes from their surname initials - Novak, Haut, and Sherman. In 1973, Richard Novak, Doug Haut, and Jay Shuirman, three surfer friends from Santa Cruz, California, teamed up to start NHS Inc. It includes Eric Dressen, Steve Alba, Blake Johnson, Erick Winkowski, Jereme Knibbs, Yndiara Asp, Dylan Williams, Emmanuel Guzman, Kevin Braun, Tom Knox, Tom Asta, Tom Remillard, Maurio McCoy, Fabiana Delfino, Justin Sommer, Henry Gartland, and Jake Wooten.Santa Cruz Skateboard is the oldest continuous skateboard company in the world. The Santa Cruz Skateboards team is filled with legends and young guns alike. ![]() ![]() UP-AND-COMERS, SEASONED PROS, AND LEGENDS You will find this artwork on many Santa Cruz t-shirts, long sleeves, hoodies, sweatshirts, caps, socks, and of course, Santa Cruz skateboards! These classics are often reinterpreted by skateboard artists for new SC graphics or integrated into many of the special collaborations that Santa Cruz is known for. The legendary Santa Cruz " Screaming Hand" and " Classic Dot" have been icons in the skateboarding community longer than most brands have been around! The Classic Dot was created in 1978 and the Screaming Hand in 1985, both by Jim Phillips. Lucky for us, Santa Cruz still produces many of their classic decks as reissues! So, keep an eye out for special reissue releases of your favorite old school boards - just like you used to skate back in the day! Many of the decks feature original artwork from famous Santa Cruz artist Jim Phillips, whose art not only shaped the Santa Cruz image, but skateboard graphics as a whole. Whether it's their long list of legendary team riders or their iconic artwork that has become synonymous with skateboarding, Santa Cruz has undoubtedly shaped skate culture today. Stronger and thinner- VX decks are the next generation of skateboarding. Arguably the ultimate skateboard deck on the market, VX decks are constructed with five plies of maple and two plies of patented Quad-X technology. Some skaters require the best of the best - look no further than the Santa Cruz VX deck. Not only does this increase the deck's resilience, it gives it stronger and longer lasting pop! If it's more durability you're looking for, forget chipping up your nose and tail with a Powerply deck! These decks feature two plies of super-strength reinforcement material in the nose and tail. This coating provides effortlessly long slides on ledges and rails. Everslick decks have a traditional seven-ply maple construction as well as a thin protective coating on the bottom of the deck. ![]() The longer you slide, the more fun you have! Anyone who's skated an Everslick deck will confirm this is true. Little did they know, their brand would go on to shape the history of skateboarding and skate culture! For decades now, Santa Cruz has set the industry standard for premium skateboard decks, original artwork, and authentic streetwear.Ī classic seven-ply deck made with premium 100% North American maple or a deck with the latest-and-greatest technology - which will you choose? You'll find both from Santa Cruz Skateboards! The oldest brand in the business! Over 45 years ago, Richard Novak, Doug Haut and Jay Shuirman founded Santa Cruz Skateboards.
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